The Business of Esports: How Brands are Capitalizing on the Gaming Phenomenon

In recent years, the world of esports has exploded onto the scene, captivating audiences and attracting massive amounts of investment from brands.​ With the ever-growing popularity of gaming, esports has become a global phenomenon, and smart brands are taking notice.​ So, what exactly is esports? For those unfamiliar, esports refers to organized competitive video gaming, … Read more

From Console to Classroom: The Educational Potential of Esports

As technology continues to advance at a rapid pace, it is no surprise that new forms of media and entertainment are emerging.​ One such form that has gained immense popularity in recent years is esports.​ Esports, or electronic sports, refers to competitive video gaming, where professional players compete against each other in various online or … Read more