The Business of Esports: How Brands are Capitalizing on the Gaming Phenomenon
In recent years, the world of esports has exploded onto the scene, captivating audiences and attracting massive amounts of investment from brands. With the ever-growing popularity of gaming, esports has become a global phenomenon, and smart brands are taking notice. So, what exactly is esports? For those unfamiliar, esports refers to organized competitive video gaming, … Read more